At the Movies

Little Jimmy’s Italian Ice products were provided to the set department of the Jim Carrey movie, “Fun With Dick and Jane.” Look for the Little Jimmy’s Italian Ice pushcart and products when you watch it on television or DVD.

“Fun With Dick and Jane” is an update of the 1977 comedy, which starred Jane Fonda & George Segal, where a married couple turn to robbery to pay the bills. This time Jim Carrey and Tea Leoni star in this madcap farce which released December of 2005.

Official “Fun With Dick and Jane” Website: http://www.funwithdickandjane.com

Video: At The Movies

1. Fun with Dick and Jane: clips

Elizabeth, New Jersey–November 23, 2004–Little Jimmy’s Italian Ice (www.italianice.net) is an out-of-the-box business that’s already made it to the “big-time.” It’s becoming a Hollywood legend thanks to the marketing genius of the company’s marketing director, Dennis Moore. Moore states, “I was looking for a way to get a Little Jimmy’s Italian Ice cart in front of as many people as possible when I saw a street vendor in a movie. I thought, ‘Wow-that’s it!’” Moore contacted a firm specializing in movie product placement, and provided them with photos of his colorful carts.

Product placement in films is a win-win situation. Little Jimmy’s is shown in a flattering light and the producers get real-life props. “It’s a great way to gain tremendous exposure,” states Moore. Plus, this is the kind of campaign that keeps on giving. Moore comments, “Being in a movie helps my customers, not just for a week or a month. When the film comes out on DVD, the campaign goes on and on.”

Little Jimmy’s Italian Ice is known for offering assistance to customers every step of the way. Their website is packed with everything you need to either start a business immediately, or add to an existing business, including instructional videos. Moore beams when he talks about helping fledgling startups, “I try to give them the benefit of my family’s seventy-five years of experience making and selling our Italian Ice.” One piece of advice he’s quick to pass out is: “Be smart with your marketing dollars. Always consider ways to leverage what the parent company is doing. In this case, when these movies come out, all our cart owners can get even more visibility with local contests for tickets, coupons, etc.”

Tags: Fun With Dick and Jane, jim carey, movie set

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