“Hello Anthony and Dennis:
We just finished our 1st big event and it lasted for 6 days . It was a county fair and horse show in Kentucky. There were several children and some people were talking about the cost and comparing it to a shaved ice so we came up with a 2 scoop serving that we sold for 2 dollars and called it a “child size” and we sold several of those in addition to the normal 3 dollar size and several baseball helmets.
We had so much fun, but we were really tired…it was very hot. I have attached some pictures of some of the police officers that loved Little Jimmy’s Italian Ices and one little boy that was competing in the horse show…he did win 1st place in his category and ate a lot of blueberry ice when he was done competing (he would come up at stick out his tongue and say what flavor do I want). One of the police officers is originally from New York and he told everyone how great our product was and how it made him homesick.
I gave a quote today to our local hospital for an event that they are having for there major donors in October. This event will consist of the movers and shakers in my community and could lead to a lot of corporate/employee events. I also am talking to some Wal-Marts about setting up with them.
Thanks for all the advice and help. We are loving it…I have wanted this cart for 5 years and now my dream is coming to reality and it is even better that I dreamed it would be.
Take care,
Leanne Mabrey
Kentucky”
Italian ice pushcart on the road again- A crazy photographer just sent me this picture of a Little Jimmy’s Italian Ice Cart out and about this 4th of July weekend. The photographer told me she nearly drove off the road taking this picture of this ice cart.
Give us a vote for the Influence Project.
Just found out who this is-
Yes! Of Course! I was on my way to Lake Travis in Austin, Texas! Every weekend I set up at “Daybreak” Boat Rentals and Mini Golf, located on Hi-Line Dr. just off FM 620, in between Carlos n’ Charlies and Just For Fun! Tons lake goers walk back and forth past my cart a day as I introduce them to Italian Ices! So far everyone loves it way better than snowcones and shaved ice and the free samples are the way to go! July 4th weekend was awesome complete with fireworks! P.S.- Thanks to the vendor with the Walmart idea! I booked a couple of dates! Ursula in TX
Here is the video from nj.com from Newark Star Ledger’s reporter Adya Beasley. This is the First ever Italian ice eating competition held in Englishtown, New Jersey at Raceway Park in Englishtown, New Jersey. More photos from the event are below this video. You will also learn how not to get a “brain freeze”…pretty educational actually.
Photos by Debbie Hampson
What did the big Yellow cup say to the small red cold cup..? |
Enough said! |
Cha Chil Chiller showed the crowd that the lady’s can hold their own |
Cha-Chi Chillers Family show full support |
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Chris For the Love Katie Braun demonstrates the romantic side of Ices |
Munchin Mike Longo has become one of Americas rising stars in Competitive Eating and showed NJ why |
Ian The Invader Hickman almost forgets that there are no bonus points for eating the cup |
Charlie Two Engines Tapia squeezes out all the yummy Ice |
The colors were splashing as these Food Warriors descended on America’s best Italian Ice: Little Jimmy’s |
Anerica’s top Food Warriors go bite for bite |
Chris For the Love of Katie Braun: This young man proved that a warm heart can melt a cold Ice |
There is no ecscape for these deliscious Original Recipe, Little Jimmys Italian Ices as Munchin Mike & The Invader take care of business |
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| Ian The Invader demonstrates the Japanese Slurpkiamodo method of consumption
The Cha-Chi Chiller put down 8 of these in five minutes-not bad! |
Ian The Invader smashes his way through the cold blue Tundra
Charlie Two Engines Tapia goes in for the kill-and then changes his mind |
6/19/2010 Munchin Mike Longo captures Little Jimmy’s National Italian Ice Eating Championship at Raceway Park NJ

Little Jimmy’s National Italian Ice Eating Championship Event Photos-
Amongst the roar of super hyped engines, Monster Trucks and the typical sounds that accompany the raceway track experience, Munchin Mike Longo captured his second National Eating Championship in two weeks. King George Van Laar, the crafty veteran who lost by a thimble of Italian Ice, rarely gets beat when it comes down to close finish. However, may have underestimated the drive, focus and mental soundness that characterizes US Marine. Munchin Mike Longo, who showed that he is impervious to psychological warfare and that he is absolutely focused and driven when he conducts his mission of becoming one of Americas best Picnic Style Food Warriors. In third place was Ian The Invader Hickman, who was the pre-race favorite, seemed to struggle with his technique and approach, and appeared distracted and slightly confused at times. King George Van Laar one of the great Old School Food Warriors, must be given credit for his spirited come back attempt. The Monarch of Munch went into the final Championship Round trailing Longo by 1.25 Italian Ices and nearly closed the gap at the end. Although The King was disappointed he did not bring the National Ice Eating title to his beloved state of New Jersey, he must still be given the royal treatment and credit for his Herculean effort in the Championship two minute speed round.
***More Pictures and complete story to Follow

Final Standings
1. Munchin Mike Longo 21.75 4lbs 1.25 oz $700
2. King George Van Laar 21.40 4 lbs .20 oz $300
3. Ian The Invader Hickman 19.00 3lbs 9.0 oz. $100
4. Pat The Viper Vivianno 17.40 3lbs 4.2 oz
5. Sweet Jill Stoler 13.50 2lbs 8.5 oz
**Total from Qualifying round are transferred to Championship Speed Round
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Non Qualifiers
6. David Accidental Dave Branin 9
7. Shahira Cha Chi Chiller Morell 8
8. Chris For the Love of Katie Braun 6.25
9. Charlie Two Engines Tapia 6
10. 8. Tony Fast Fingers Fondacaro 5
Chowhound’s Notoriously inaccurate Predictions regarding the Little Jimmy’s National Italian Ice Eating Championship
1. Ian The Invader Hickman Ian will show Rraceway Park & NJ why he holds World Record in several cold food disciplines
2. Munchin Mike Longo This tough marine will give Hickman all he can handle and make this match-up a Food Fight t remember
3. King George Van Laar George will finish in the money. Despite brain freeze, this crafty old veteran who grew up on Little Jimmy’s Ices will do enough to make it to the Winners Circle
4. Pat The Viper Vivianno The viper will have a tough time unleashing his venom in the cold frontier of Little Jimmy’s Italian Ices
5. David Accidental Dave Branin Accidental Dave is no accident. This kid will put on a good show and also raise a few eye brows of several veteran Food Warriors
6. Shahira Cha Chi Chiller Morell Get ready for the Shock & Chill of none other than Cha Chi Chiller Morell (May god help us)
7. Erik King-Viking Pond The King Viking will be Eaten by King George Van Laar for stealing part of his Moniker..It will be gruesome
8. Sweet Jill Stoler The Goddess of Competitive Eating will be no match for the Icy Cold refreshment of a Little Jimmy’s Italian Ice
8. Chris For the Love of Katie Braun Chris will realize that buying flowers for Katie would have been a better option
8. Tony Fast Fingers Fondacaro The things that some men will do to get a free Little Jimmy’s Italian Ice ….unbelievable
9. Charlie Two Engines Tapia Ever since Two Engines started putting Little Jimmy’s Italian Ice in his Car Radiator his life has become rejuvenated.
10. Kathy Lady Latke Tapia She does not eat alot but she has grace, beauty and the desire to sample Americas best Italian Ice Ice Refreshment
The King and The Invader Square Off |
Tony Fast Fingerts Fondacaro, Chris for the Love of Katie Braun & Charlie Two Engines Tapia |
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Battle Ready Food Warriors & Little Jimmy’s Ices |
Its all about little Jimmy’s, friends and Good Times |
Ian attempts to consume the Cookie Monster |
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Lonely Cups: These cups were suffering from heartbreak as they await their long anticipated r-union with the delicious Little Jimmy’s Ices |
No Fat, cholesterol or high Fructose Corn Syrup in this Original-Recipe Italian Ice. This ice is for the the Man, Woman or Kid on the go! |
Several Italian Ices are discussing their predictions regarding the upcoming Little Jimmy’s National Italian Ice Eating Championship.. |
Anthony I got 29 flavors Moore & Dennis The Ice Menace Moore were the Official Scoopmeisters for the Little Jimmy’s, original recipe Italian Ices |
I cant believe they ate all that Italian Ice…. |
Ehab The Iceberg Hanna makes his Competitive Eating debut and represented the Town of Woodbridge NJ with honor |
“Hi Brain Freeze, My name is……… “ |
“I can feel my Grandfather’s spirit in these Ices..”.Tony Fast Fingers Fodacaro has an emotional experience with Little Jimmy’s Italian Ices |
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Dave Accidental Dave Branin: “Ices are fun …” |
The Monarch of Munch: Barely missed top prize by a minuscule amount |
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Little Jimmy’s Italian Ices and the New York based ALL PRO Eating are shivering with excitement and pride as they announce the first ever Little Jimmy’s National Italian Ice Eating Championship which will take place on June 19th, 2010 at Raceway Park in Englishtown New Jersey. The competition will take place as part of the park’s 35th Annual Snap on Tools Night of Thrills presented by P.C. Richards and Son. In addition to the eating competition, the night will be jam-packed with motor sports fun for the whole family, including jet cars blazing down the quarter-mile track at over 300 mph, wheel-standers, and pro mods. And don’t forget everyone’s favorite – Monster Trucks! Crowd favorites like Grave Digger, Maximum Destruction, and Monster Mutt will be on hand to steal the show with mayhem and car crushing action under the lights, this event is not to be missed!
As the East Coast of America emerges from one of its coldest winters on record, several well credentialed Food Warriors are expected to make the journey to compete for the title of National Italian Ice Eating Champion and $1,100 in prize money. Leading the charge will be elite Food Warrior and Sterling Virginia native Ian “The Invader” Hickman whose resume includes many National World Eating titles such as Zucchini, Vanilla Custard, Pulled Pork and Perogies. In addition, Hickman is the former World Record Holder in Chili where he downed an amazing 10.2 lbs of Chili in only five minutes in Canton Ohio in February, 2008. Also, Hickman is a member of Team-USA who competed against the mighty Japanese in Tokyo, in 2007.
Also, In addition, female stand out and NJ Canoli Eating Champ “Sweet”Jill Stoler along with the legendary Four Time National 1/4 lb Hot Dog & World Cookie and National Beef Patty Eating Champ, King-George Van Laar from Roselle Park NJ. In addition, NYC Taco Eating Champ Paul “Pork Slap” Arcaria and New York Hard Boiled Egg Eating Champion Chris “The American” Schlesinger are some of the other well credentialed Food Warriors who expected to compete for the Prestigious title of Americas #1 Italian Ice Eating Champ.
Event Emcee will be none other than Competitive Eating’s “Minister of Munch” and Hall of fame Food Warrior, Arnie “Chowhound”Chapman who will be joined by “The velvet voice of competitive eating Mike “Sisco-Kid” Sisco. According to ALL PRO EATING Chairman, Arnie Chowhound Chapman, “We believe the Food Warrior who wins the Little Jimmy’s National Italian Ice Eating Championship would not only be widely regarded as America’s #1 Ice Assassin but should be considered one of America’s toughest Eathaletes.. make no mistake about it, it will be hot on the track but cold in the stomach.” Also adds Chapman, “Raceway Park, Little Jimmy’s & ALL PRO Eating are a perfect fit and are sure to captivate the audience and entertain anyone with a passion for food and fun”
Also on the menu will be Italian Ice Trivia and other fun stuff for kids is planned for this eating extravaganza which will begin at begin at 6:00 PM on June 19th, 2010 at Raceway Park in Englishtown, NJ.
Below this video is a testimonial from a customer from South Carolina. At the Charleston Harbor fest , Rodney and his daughters sold Little Jimmy’s Italian Ice from their ice cart while the Blue Angels soared overhead. The Blue Angels’ mission is to enhance Navy and Marine Corps recruiting efforts and to represent the naval service to the United States, its elected leadership and foreign nations. The Blue Angels serve as positive role models and goodwill ambassadors for the U. S. Navy and Marine Corps.
Just wanted to say Thank you and your family for getting me involved in the Italian Ice Business in 2006.Things have grown very well since then. So I thought I would tell you about a couple of events we have just done here in my town, Charleston SC. We have just done an air show with the Blue Angels, let me back up if I may. We started out that Sat. morning at the T-Ball fields with 2 carts full of Ice from 9:00 am until 12:00 then we sent the other 2 carts to the air show. 4 carts total working that day. Air Show started at 12:30 and ended at 3:00 PM, so in total my girls that work for me wanted to kill me for the slam we had that Saturday- LOL- We grossed $2750 for the day in about 5.5 hours of actual work, not bad huh, and this isn’t the first that we have done this. We are booked with YMCA and colleges through June and we are looking to book July very shortly. Again thank you for this opportunity to be with Little Jimmy’s Italian Ice. This real as it can get. Oh I about forgot after work I set up in my neighborhood from 5:00 pm to 6:00pm after school treats and we do min. $100 each evening the Ice cream truck has stopped coming to my neighborhood, what a hoot!
Take care-
Rodney from SC
Our company ran the concessions by the ferry going to the Statue of Liberty from the 100th Birthday of Lady Liberty in 1986 till shortly after 9/11 in 2001. We sold various Statue of Liberty Souvenirs, and fast food items. However, our number one item we sold to tourists going to the Statue of Liberty was Little Jimmy’s Italian Ice. We would outsell Haagen-Dazs 2 to 1 at the same price in our concession stand. People from all over the world would travel to see the Statue of Liberty in New York City and enjoy a Little Jimmy’s Italian Ice along the way.