ELVIS FEST

Attached are pictures from Elvisfest – what an experience!

The Elvisfest was Friday night from 4pm-10pm and Saturday from 11am-10pm. We did a total of $1800 in sales for the two days. This was a great venue for Little Jimmy’s because it was hot & the people were congregated in the same area. Free samples definitely worked. If they didn’t buy on the spot, they came back as the day got hotter! They were selling hard lemonade at the beer stand and we sold lemon ice for $1 a scoop to add to it! Elvis even came to visit us!

DeAnn & Pam, Michigan

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Work Can Be Fun

When was the last time you had fun working? Watch Larry and company in action in the state of Washington having fun with their customers while making money selling Little Jimmy’s Italian Ice.

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Live at the Jersey Shore

Check out Little Jimmy Live in Action at the Jersey Shore this summer at Funtown Pier in Seaside Park, New Jersey.

Live From the Jersey Shore Click here for a full slide show from Jersey Shore Concessions at the Jersey Shore.

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Mall Setup

Demonstration of a typical shopping mall setup of Little Jimmy’s Italian Ice and Pushcarts – Notice the steady line of customers

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Students get business lesson

All manner of vendor varieties set up shop at Ypsilanti Township’s Lakeshore Family Festival over the Fourth of July weekend, but perhaps none were younger than those from the Ypsilanti Boys Preparatory Academy.

During Friday afternoon, 10-year-old Keyshaun Wyatt-Morris and 11-year-old Amir Osborn sold Italian Ice from a “Little Jimmy’s Italian Ices” cart the school had bought, which the students were running with guidance from their headmaster, Lawrence Hood.

The business is a small part of an unconventional school curriculum which Hood, and those parents who send their children to the school, believe is giving their kids an edge on education as they grow up.

“This helps show them what it means to be in business for themselves,” Hood said of the Italian Ice cart.

Osborn said it his first taste of a real world operation, and he is learning a lot from it.

“You have got to be professional with people,” Osborn said.

The school first opened its doors two years ago inside the Ypsilanti Free Methodist Church, but has since moved to a new building on Walnut Street where 50 kids in the preschool through seventh-grade ages are now enrolled.

“Our parents really love the program,” Hood, who has only used word of mouth as marketing and advertising, said. “To go from five students to 50 students in a couple years with no advertising kind of speaks for itself. We don’t cater to one type of student – some of our students are at-risk and some are gifted and talented. We have the whole gamut, and our at risk students have had great success.”

Wyatt-Morris said he saw his grades go from B’s and C’s in public schools to A’s and B’s at the Ypsilanti Boys Preparatory Academy because the classes are more engaging.

“We really go above and beyond what they teach in other schools,” he said. “We have karate class instead of gym…classes that show what makes a man.”

Students dress in a shirt and tie, take karate instead of physical education to learn more about self-discipline, take piano lessons, and Osborn and Wyatt-Morris wrote their own business plans before applying what they learned to the real world with their Italian Ice operation.

Students also prepare themselves for the future in an intensive digital arts program that includes graphic design, video editing and music production.

The six-week “Passports To Manhood” through the Boys and Girls’ Club immersed the students in the digital arts, and Hood believes his students have received valuable preparation for growing fields.

“It’s a pretty unique program,” he said and added that it was such a success that it will be part of the curriculum for the next school year.

Students at the Academy also participate in community service programs once week. In a program through the University of Michigan, students visit with elderly people who have dementia and Alzheimer’s disease and do arts and crafts and music classes.

“It goes really, really well,” Hood said.

The students get their fair share of math, science and reading, but Hood believes it’s the delivery that affords them an opportunity to blossom where a traditional environment may not.

“Some students who come here have behavior problems, but once they get here their setting is really different and expectations are different and they respond really well,” Hood said. “The lessons are designed as a more hands-on approach, and with them being engaged in activity and learning throughout the day we see less opportunity for outbursts.

“Basically, they’re learning everything they need to know to become successful young men.”

For more information, contact Lawrence Hood at 1-734-330-4466.

Tom Perkins is a freelance writer for the View/Courier. He can be reached at trperkins@gmail.com.

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Happy Fourth Of July

Happy 4th of JULY!!!

I am a new dealer for Little Jimmy’s Italian Ice and worked my first event on June 27th & 28th of 2009. I wanted to let you know how pleased I am with your product, service, and most importantly, our customer satisfaction. The event I worked was in Nashville, TN where most people are not familiar with Italian Ice, but we still served over 800 customers even though the weather was not favorable.

I was amazed at how many people we had who previously lived on the East Coast who were familiar with both New Jersey Ice and Little Jimmy’s quality products. We had another Italian Ice competitor about 45 yards from us in this event, and we had customers who bought from both of us. I received several unsolicited comments that our product was far superior to the product served by our competitor. (Repicci’s – A Franchised Product manufactured in TN) We had 2 vendors who walked all the way back to our booth in the hot sun after purchasing our competitor’s product. They asked us to throw their purchase from our competitor in our trash, and placed a replacement order with us. That blew my mind!

I had fun with our customers and would always ask them to taste the product to see if they liked it before leaving our booth. All responses were overwhelmingly positive that produced huge smiles. I usually asked them if they liked it as well as ice cream, and without exception the response I received was:  “Better!”  I was also amazed over how many requests I had for Chocolate that I had not included in my initial order. I could not be more pleased with the superior quality of your product.

We had numerous repeat sales, especially from other vendors working the show. This allowed us to outsell the competition by a minimum of 4 to 1. Most of the time our competitor’s booth was completely empty while we still had people lined up.

Quality does matter, and our experience proves people will line up for high quality foods! Thanks for such a great product and for doing such a great job!

Best regards,

Jim Nobles

Bartlett, TN

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Little Jimmy’s Song

Catchy little jingle from one our customer’s daughters in California.


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Laura on ABC News

Here it is- Laura on ABC News from March 2009!


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One Happy Italian Ice Customer

This first Italian Ice was served to a lucky patron at a Shopping Center out west this past weekend. Little Jimmy’s Italian Ice Kiosks are great for indoor and outdoor mall locations. We will be getting a video of this location in the next few weeks. Check back….


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Ypsilanti Classroom Invite

When we were in Michigan in October, I received a message on my cell phone from a teacher at an all boy’s academy in Ypsilanti, MI. The teacher, Lawrence, wanted me to speak to his class of 3rd -5th graders about being in business and entrepreneurship. I said sure, we would do it, so my brother Tom and I headed over to their school and met a great group of young men very interested in becoming businessmen. The school last year started with 5 kids and now has grown past 20 and we were very impressed with the job Lawrence was doing with his students. The video below is a talk I gave and questions the students in Ypsilanti had for us. After our talk, they actually started to do fundraisers to get themselves started in their own Italian Ice business.
Here is a link to their school if you want to help them out. DM


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